A strong presence on Google plays a major role in a business to target customers and grow them online. Whether through Google Maps or Google Search, staying visible on the most popular search engine can meaningfully influence your business’s success. But what do you do if your business is not showing on Google? Isn’t it frustrating? You are not alone! Not showing your business on Google means missing opportunities and decreased customer reach. Different reasons can impact the site’s visibility on Google. Various major ranking factors can help you set up and verify your Google Business Profile to optimise SEO and ensure consistency across online listings. Let’s highlight them in detail below.
Major Ranking Factors behind Why You’re Business Isn’t Showing on Google
Method No 1: Google Business Profile Not Set Up or Verified
One major reason is that your business profile is not verified or set up on Google. All you need to do is visit the Google Business Profile website and sign up using your Google account credentials. You have to:
- Click the “manage now” option and add all your business details to Google.
- Enter the business name and choose the specific category. Selecting the right category will help the visitors to understand what your business is all about.
- After entering all the business details, verify your business.
- The verification process is completed by text or phone. You will receive a verification code upon which the profile is verified.
- Regularly, you have to keep updating the Business Profile and ensure information on contact details and hours of operation are accurate.
Method No 2: Optimization of Google Business Profile
Even if you have fully verified your business profile, if Google is not showing it up in visibility, it means you haven’t optimised it fully. Not optimising the profile will limit the business’ visibility in Google’s ranking. Ensure you increase the profile’s effectiveness by entering detailed and accurate information. For instance, not mentioning business hours can make the listing less attractive. Go for the engaging and concise description mentioning the company’s products, services and location.
Method no 3: Including Wrong or Misleading Information
NAP plays a major role in promoting your business in a Google ranking. Do you know what NAP is? NAP stands for “Name, Address, and Phone Number” details. Mentioning incorrect or misleading information can confuse the Google algorithm and reduce search rankings. It even prevents your business from appearing in the local search results.
To ensure the NAP details stay consistent across the web, start checking all those important places where your NAP details appear. This includes Google Business Profile, various social media profiles, your website as well as different online directories. Carefully check for discrepancies in the business name, phone number, address, business hours, email, etc. Remember that even a minor spelling mistake can greatly trouble you.
Method No 4: You’re Website Isn’t in Google’s Index
Are you sure if Google has indexed your website or not? Confirm it once again! Your business is not showing on Google, probably because Google does not index your website. You need to crawl or add your website to the Google index so it can start appearing in audience searches immediately.
Indexing is a process in which Google stores all your site’s information or content in its database. Even if your website has been perfectly optimised, it won’t appear in Google search results if it is not indexed. In short, it means Google is unaware of your business, which can cause technical issues.
Method No 5: Low SEO Visibility
Low SEO visibility can significantly affect whether your business appears in relevant search results. It would be best if you were careful about keyword relevancy. If your website is not optimised with the right keywords, your business won’t appear in searches. It is important to choose the keywords that match with user queries.
In addition, poor on-page SEO can negatively impact business visibility. On-page SEO focuses on headers, title tags and Meta tags. Write engaging and concise content based on inserting keywords naturally. Each page should serve a specific purpose and give value to user requirements.
Method No 6: Not Having Enough Online Engagement and Reviews
A lack of customer reviews and digital interaction can greatly hurt your business’s visibility. It can also cost you potential leads due to lower rankings in local search results. If your company has few reviews, it’s far less likely to appear prominently in local search results. This means fewer people will discover your business.
Beyond reviews, online interaction—such as through Google Business Profile posts, Google Maps, or questions and answers—can boost your business’s visibility. Encourage satisfied customers to leave positive reviews on platforms like Google Business Profile, Yelp, or social media. Respond professionally to any negative feedback and resolve issues promptly. Doing so builds trust with potential customers and signals to Google that you actively engage with your audience.
Many times, we violated Google’s guidelines just for the sake of letting her business show up quickly. But in this hurry, the results are either penalties or reduced visibility. Google always prioritises accurate and relevant business listings, which does not hurt the guidelines at any point. Check all your business information and make sure they are correct.
Remember, there has to be only one listing per location until and unless it is for separate departments within large organisations. Fix any issue and ensure the listing completely falls within Google guidelines.
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