Social media marketing is a new buzz word in the field of marketing where traffic is dragged and attained with the help of social media websites. This new trend in marketing is gaining a great hype as with minimal input a huge market can be attracted which in turn promotes viral sharing of content within the web of social network. A message spread by social media marketing is supposed to be more credible as it passes from one person to other with the word of mouth rather than staunch source from the company itself.
Use of social media is getting popularity as internet is at reach of anyone having internet connections. The social networking helps to reach the name of the brand resulting in higher organization’s performance. It benefits the organizations as it serves as a comparatively inexpensive source of promotion to organizations. People are more likely to share it via FaceBook, Twitter, Google+ etc.
Marketers have recognized its importance as evidences show that it increases traffic to website. Whether it’s to increase the recognition of the brand about consumer brand loyalty, the need of the hour is to work on social media, so that instead of pushing your efforts to consumers, they are pulled to your product.